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Transform Your Space: The Magic of Wall Murals and Wallpaper in New York City

New York City thrives on its fast pace and dynamic culture, and its interior design trends are no exception. One of New York’s top trends in decor is the use of wall mural wallpaper, also known as wallscapes, which offers versatility, customization, and a stunning visual impact. Whether you’re looking to revamp your residential or ... Read more



New York City thrives on its fast pace and dynamic culture, and its interior design trends are no exception. One of New York’s top trends in decor is the use of wall mural wallpaper, also known as wallscapes, which offers versatility, customization, and a stunning visual impact. Whether you’re looking to revamp your residential or commercial complex, or create an inspiring workplace environment, custom wall murals present an array of opportunities to bring your walls to life.

What Are Wall Murals?

Wall murals and custom wallpaper are large-scale, customized large format prints designed to cover an entire wall or a a grand-scale section of a room. Unlike traditional wallpaper, which often features repeating patterns, wall murals and custom wallpapers are printed as a single, continuous image creating an impactful visual. These murals can depict nature scenes, abstract designs, cityscapes, branded designs, or anything in between, tailored to fit the specific dimensions and contours of your wall.

cash-wrap-retail-wall-vinyl-wall mural wallpaper

Why Choose Wall Murals?

1. Branding and Retail Enhancement

For retailers, wall murals and custom wallpaper are powerful tools for branding and creating an engaging shopping environment. A custom wall mural can embolden brand identity and set the mood or atmosphere of a retail space, both influencing customer perceptions and enhancing their shopping experience. In-store wall murals can feature brand logos, relevant designs or images, or thematic elements that resonate with the company’s target audience, transforming a simple store visit into a memorable brand interaction. Wall murals for businesses not only strengthen brand recall but also encourage social media sharing and engagement, giving retailers additional exposure online.

2. Grand Impact

Imagine walking into a room and being greeted by a breathtaking NYC skyline or a serene sunset over the Hudson River, so big that for a second it feels like you’re actually there. Wall murals capture attention and transform spaces into immersive environments. Custom printed wall murals, wallscapes and wallpapers are not only decorative elements, but turn any wall into an experience for onlookers.

3. Personalization

Every space tells a story, and custom printed wall murals allow you to tell yours. Wall mural wallpapers can be created from personal photos, designs, or from collaborations with artists. This level of personalization is particularly appealing in a city as diverse and vibrant as New York. Brands collaborating on projects for events can combine their logo and branding with that of their counterpart, creating an appealing and highly personalized environment that highlights both objectives.

4. Versatility

Wall murals can be used in various settings, from corporate offices, residential apartment buildings, and boutique hotels to private residences and retail stores. They serve as excellent branding tools in commercial spaces, communicating a company’s identity and ethos without words. Furthermore, custom wall murals aren’t limited to just interior spaces. Outdoor wall murals are growing in popularity for retailers, event spaces, and corporate locations, utilizing massive outdoor walls as canvases for expressing the desired messaging.

5. Easy Transformation

Compared to other renovation projects, installing a wall mural is relatively quick and does not require extensive preparations. Depending on the scale, it’s a makeover that can be completed within just a day or two, with minimal disruption to the space they’re being applied to. Furthermore, custom wall murals can be printed on removable adhesive vinyl for short-term, temporary applications such as events, retail pop-up shops, and more, without damaging the walls they’re mounted to.

Types of Custom Wall Murals and Wallpapers

Vinyl Wall Murals

Ideal for high-traffic areas, adhesive vinyl wallpapers and wall murals, also known as SAV wall murals, are durable and easy to clean. They work well in both commercial and residential settings, and are capable of adhering to a variety of surfaces. Adhesive vinyl wall murals, along with any of our large format wall mural and wallpaper prints, can be printed at any size with any image.

Outdoor Wall Murals

Outdoor wall murals, also known as exterior wall murals, are meant to withstand the outdoor elements. These murals can be applied to a variety of surfaces including concrete, stucco, brick, metal and more. Coated with UV protective laminates, these murals are designed to last in extreme temperatures and substantial sun exposure.

Textured Wallpapers

Textured wallpapers and wall murals add depth and dimension to your mural, enhancing the visual effect and tactile experience. These materials feature a canvas-like surface, reminiscent of conventional wallpapers, that both look beautiful and offer premium durability. Textured wallpapers are perfect for creating a focal point in any room.

Removable Wallpapers

For those who love to change up their decor regularly or are decorating a rented space for events or retail pop-up stores, removable wallpapers offer a great solution. They are easy to install and remove, leaving no permanent damage to the walls after being removed.

Wall Mural Installation Tips

Installing a peel-and-stick wall mural might seem daunting, but with the right preparation, it should be a smooth process. Here are some tips to installing your wall mural properly:

  • Measure your space accurately. Incorrect measurements can lead to mismatches in the mural’s design. For complicated spaces, hire an expert to survey the location for you.
  • Prepare your wall. Ensure that the surface is smooth, clean, and free of imperfections. If you’re applying an adhesive wall mural, coat the wall with two coats of gloss paint beforehand, letting the paint settle and outgas for at minimum 72 hours.
  • Align your panels. Starting with the left-most or right-most panel, ensure your first panel is installed perfectly level. This will make the rest of the installation go smoother. Depending on the bleed provided by your local wall mural printer, use painters tape to mark the bleed before applying your next panel.
  • Seek professional help. For best results, particularly with intricate designs and high-quality materials, professional installation is recommended.
wall murals wallpaper installation in New York City

Where to Get Custom Printed Wall Murals and Custom Wallpaper in NYC?

In New York City, several companies specialize in custom wall mural and printed wallpapers. When choosing a provider, consider their portfolio, material quality, customer reviews, and the support they offer from design to installation. Unique Visuals has printed and installed thousands of custom wall murals and wallpapers in New York City over the years and will offer you guidance and expertise on your next wall mural project.


Wall murals and wallpaper are more than just a trend; they are transformative design solutions that reflect your brand or business’ style, enhancing the aesthetic appeal of your space. Whether you’re looking to make a bold statement or add a touch of sophistication to your New York City home or business, a custom wall mural can be the perfect solution.

By embracing this dynamic element of modern interior design, you can create not just a unique space but an enduring impact that impresses every visitor—whether they be clients, customers, friends, or family. Turn to Unique Visuals today to get your next custom wall mural or wallpaper project in New York City started today.


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