Printing Services

The Ultimate Guide to Custom Backdrops in New York

Creating eye-catching event spaces is essential in today’s fast-paced world of marketing. Whether it’s a glamorous red carpet event, an industry trade show, or a company meeting, the right custom printed backdrop for your NYC event can make a big difference. Custom backdrops not only boost your brand’s visibility and attract attention during your event, ... Read more


event pop up display step and repeat backdrop signage

Creating eye-catching event spaces is essential in today’s fast-paced world of marketing. Whether it’s a glamorous red carpet event, an industry trade show, or a company meeting, the right custom printed backdrop for your NYC event can make a big difference. Custom backdrops not only boost your brand’s visibility and attract attention during your event, but also provide free marketing to the masses on social media and online as attendees share pictures of themselves in front of your branding or messaging. When it comes to marketing signage, backdrops are a powerful product coming in an array of styles and sizes which we’ll dive into below. To get started on your custom printed backdrop project now, contact Unique Visuals!

Step and Repeat Banners: The Standard For Photo Op Backdrops

step and repeat press backdrop

What Are Step and Repeat Banners?

Step & Repeat backdrops display logos, images, or text in a repeated pattern that is custom printed on banner or fabric material and mounted to a large, collapsable stand. These branded backdrops are commonly used as event backdrops where photography or videos are expected, ensuring that brand logos or messaging appear in every picture or shot. While the standard sizes for step and repeats are 8’x8′ and 10’x8′, the frames are dynamic and can be adjusted to different sizes all the way up to 20′ wide.

Step and Repeat Materials and Quality:

Our custom branded step and repeat banners are made from high-quality vinyl or fabric. Vinyl step and repeat banners are cost-effective and great for both indoor or outdoor use with their waterproof properties. Anti-wrinkle fabric step and repeat backdrops offer a more premium look and feel to vinyl and are generally used for indoor events. Additionally, tension fabric step and repeat backdrops are printed on stretchable fabric material that offers a sleek and modern look.

Step and Repeat Installation and Portability:

Setting up step and repeat displays is a fast and easy process that can typically be done with two people, making them a popular option for freestanding event displays. Freestanding step and repeat backdrops come with poles, bases, and hardware that attach together easily and without tools. Depending on the type of backdrop, you’ll simply slide your banner stand’s poles through the banner’s pole pockets, stretch and pull your tension fabric “pillowcase” backdrop over your frame, or attach your banner to a pop-up frame with the supplied perimeter velcro. Better yet, all of our Step and Repeat display options come with carry cases that are lightweight and easy to transport and ship. If you need help setting up your display, one of our team members is happy to help you through the process!

How To Design a Step and Repeat:

If you are designing your own step and repeat banner graphic, make sure you are using high-resolution PNG logo or text images with transparent backgrounds or, ideally, vector artwork. Since these backdrops are huge, low-resolution artwork will become very pixelated, taking away from your beautiful display. Next, you’ll want to make all logos and text similar in size and begin by spacing them out evenly, alternating between the logos in a repetitive pattern. As you go line by line the height of your banner, you’ll shift the artwork so the logos are centered in the gaps above and below.

Need a step and repeat backdrop in a rush? Wondering who makes step and repeat backdrops near me? Unique Visuals is here to help!

Freestanding Tension Fabric Backdrops: Sleek and Stylish

event tension fabric backdrop display tension fabric backdrop

About Tension Fabric Backdrop Displays

Custom printed tension fabric backdrops and banner stands consist of stretchable, dye-sublimated fabric that is pulled over a light aluminum frame, creating a smooth and attractive display. Also know as pillowcase graphics or fabric pillowcase backdrops, these displays are exploding in popularity as freestanding event walls for their modern and clean look and ease of setup.

Customization and Graphics

Our tension fabric displays are printed using next-gen, dye-sublimation large format printers that print vibrant and crisp images for your banners. Our custom tension displays come in a variety of different sizes and shapes, including curved backdrop display walls for events and trade show booths, 20′ wide custom freestanding wall backdrops, and rounded or arched tension fabric banner frames.

Ease of Use

Tension fabric banner stands are extremely easy to set up, making them perfect for event backdrops and retail displays. The fabric graphics stretch over the frame and zips up, making it tight and smooth. This makes it quick to assemble and ensures it looks neat and tidy.

If you’re looking for a tension fabric backdrop printing company in NYC for your event or company, reach out to Unique Visuals today!

Pop Up Backdrop Displays: Show Stopping Event Signs

event pop up display step and repeat backdrop custom backdrop

What Are Pop Up Backdrop Displays?

Pop-up or hop-up event backdrops have accordion-style, collapsable and expandable frames that pop open into huge frames. The perimeter of the backdrop frame system, along with the perimeter of the graphic, have hook and loop velcro for mounting the two together. These pop up event backdrops are not only big, but quick and easy to set up and take down making them a great option for events in NYC, and easy to ship for for events throughout the country.

Pop Up Event Display Materials and Durability

The graphics are dye-sublimation printed on a durable, machine washable, and wrinkle-resistant fabric that attaches to the frame with Velcro or magnets. This makes it easy to swap graphics between events, with durable and lightweight aluminum frames that can be used over and over again. The changeability and durability of these hop up displays makes them perfect for tradeshow displays.

Transportation and Storage

Pop up displays are made for easy travel, allowing event producers and brands to ship their branded event anywhere in the world. They collapse into a small, portable package that fits in a rolling travel case, ideal for marketers who go to many events.

Need an event pop up backdrop in a rush? Searching the web for who makes pop up backdrops near me? Look no further than Unique Visuals and our team of event backdrop experts!


The right custom printed backdrop can significantly boost the visual appeal of your event, ensuring your brand gets noticed in large and small crowds. Whether you are looking for a sleek and modern tension fabric display, an accordion style pop up backdrop, or a classic step and repeat in New York City, Unique Visuals will help turn your vision into reality.


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